Top Ten Ways Customers Want to Buy
When you think of how commerce has been transacted for hundreds of years there are basics that no matter what changes have occurred in technology, pricing, or what you sell, that one must remember. Many consultants, trainers and authors have offered these consistent insights , because they are basic skills one must remember.
1. “Listening” Is the number one preferred corporate quality. It is important across all demographics, 7 to 97. Listening establishes the prospects’ needs and allows you to learn their viewpoint for what is motivating them.
2. “Give me a good reason to want to work with you.” If you have questioned skillfully and listened carefully, you will have an understanding of how to present the benefits to solve the problems unique to their situation..
3. “Show me I am not the first. Show me how someone similar to me was successful ” Few buyers want to feel as though they are the first or the only, so build your customers’ confidence by using third party testimonials, show them a published article and demonstrate that people just like them are happy with their decisions.
4. “Tell me how you will serve me after we are under contract.” People inherently don’t trust sales processes. Think at first that they are there to eliminate you, then build the relationship from there. Convey to them the commitment to customer service is shared by you and your company. Call them often, a basic rule of thumb is, if they are calling you more often than you calling them, you’re not calling them enough.
5. “Convey to me that your price is fair.” Buyers want reassurance that the price they are paying is reasonable and the absolute best value with a ROI. A common misconception is that customers are only concerned with the lowest price. Value is also measured more importantly by your timely delivery, consistent follow up, and commitment to your customer’s best interest.
6. “Don’t argue with me, even if I am wrong, I don’t want you to tell me.” A man convinced against his will is of the same opinion still. And the person who writes the check gets to pay for the opinion.
7. “Show me the best way to pay.” Financial concerns are always an issue; customers need information and help in understanding financial alternatives, especially on “big ticket” items.
8. “Give me a choice. Let me decide, but become a knowledgeable resource for me. Make consultative recommendations. Don’t confuse me. Less is more, too complicated the less likely I am to buy. ”
There are many different ways to buy. Most people are using the Internet to begin the buying process and they will verify what you have told them is the truth by using it. Break this basic rule and they just won’t buy.
9. “Deliver to me what you sold me and stand behind what you sell. If I give you my money and you disappoint me, I may never do business with you again or worse no referrals.” This says it all.
10. “Follow up with me, please don’t fade away.” There are many different ways to follow-up, use them. They don’t want you to leave the process, remember customer service doesn’t end when you accept the check.